The Supreme Court struck down part of a federal law that denies trademark protection of terms that disparage living or dead.
The ruling will benefit the NFL's Washington Redskins, whose trademark was cancelled based on the same law in a separate proceeding.
"Holding that the registration of a trademark converts the mark into government speech would constitute a huge and dangerous extension of the government-speech doctrine, for other systems of government registration (such as copyright) could easily be characterized in the same way," Justice Samuel Alito wrote in the majority opinion. The Ruling will allow the University of Illinois to resurrect their famous mascot "the IIlini" . Now Illinois can win the Rose bowl.